01 31 2018


As I Really Am is the new Toyota campaign for the launch of the partnership with the Olympic and Paralympic Committee. Bebe Vio is the protagonist of the film directed by the Swedish Philippe Tempelman produced by Filmmaster Productions. The Toyota film celebrates the company's global partnership with the International Olympic and Paralympic Committee. The collaboration will extend for eight years, covering several consecutive editions of the Games: PyeongChang 2018, Tokyo 2020, Beijing 2022, Paris 2024. The Olympic and Paralympic Games celebrate the human movement in all its possibilities of expression and invite you to overcome yourself every time to improve its result: values ​​that coincide with the new path taken by the brand, ready to evolve from the global Mobility Brand carmaker. Toyota has chosen to rely on the face and charisma of the Paralympic fencer Bebe Vio.

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