01 18 2018


Freedom should not scare because it is the safest route to take, especially on board the new Jeep Renegade, as suggested by the creativity signed by Leo Burnett, Agency of Record of the Jeep brand in the Emea Region.
The new Jeep commercial compares the risks involved in staying in one's comfort zone, with those that do not run away from the adventure on board the new Jeep Renegade. The film then closes with the claim Do not take risks, choose freedom. The campaign was created to underline and reiterate that Jeep is not only the best you can have from an off-road performance point of view, but also the best technology and comfort, thanks to the different product features of which the car has.
The commercial was produced by Filmmaster Productions and the directed by Federico Brugia.

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