05 12 2015

Marco Gentile sings the NEW FINECO COMMERCIAL "Simple answers"

Milan 12th may 2015: Filmmaster productions has produced the new TV campaign for Fineco, a brand leader in the bank industry, which is on air these day. It was directed by Marco Gentile, an Italian talented director with an exclusive partnership with our production company in Italy.

Fineco, after the successful campaign "Simple as", has changed the way of communicate in the bank industry. For its new commercial, Fineco chose the director Marco Gentile. Gentile has been worked with Filmmaster for some years now and he has recently signed an important partnership with RSA Film (Ridley Scott’s production company). He successfully interpreted the simplicity of the message, showing the relationship between a father and his son, their daily routine and the strong emotions which characterized it.

Lorenzo Cefis, Executive Producer and Ceo of Filmmaster Productions, stated "The new commercial was shot in Italy, in a real house, in which interior we shot the entire film. We decided not to build a new location in order to underline the message Fineco wanted to pass on and to make the narration an authentic one. We worked on emotions in a very simple context which is close to the one of many Italian families. Marco Gentile, who has been working with us for many years now, was able to interpret the simplicity of the scenes into a moment of strong emotions that can be perceived by anyone. I know that it is often more difficult to represent moments from real life than unusual contexts and stories. This film point of strength is its shooting: the cameras focused on details, creating the kind of empathy we wanted".

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