06 23 2015

FILMMINI wins its first Cannes Bronze Lion

This is an important achievement for Filmmini, Filmmaster Productions unit created in 2012 to develop an agile and cross-media productive model and to face new communication needs. The film "The Special Proposal" signed by Saatchi&Saatchi for CoorDown  Onlus was awarded with a bronze lion at Cannes International Advertising Festival in the Promo&Activation category.The productive part of the project was very ambitious. The film was recorded live: the protagonist, Caterina, got a huge surprise, because she did not know what was going to happen that day. Filmmini had to hide 19 cameras on the night before the shooting and a precise set coordination was essential to make it happen in a natural way and to catch beautiful images at the same time.

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