06 9 2017

Filmmaster Productions produced the new Fiat Professional Campaign with Chuck Norris

The new Fiat Professional international communication campaign starring Chuck Norris

When Fiat Professional calls, Chuck Norris answers

The new advertising platform features Chuck Norris: his iconic, indestructible character, very popular on the web, provides an ironic incarnation of the brand's values

Fiat Professional will launch a new advertising campaign featuring Chuck Norris, covering TV, digital media, radio and billboards. The key advertising material are six videos starring Chuck Norris. The famous actor, whose iconic, indestructible character also enjoys great web popularity, is an ironic incarnation of the Fiat Professional brand values: determination, solidity, reliability, dynamism and being there. Fiat Professional has always liked to speak to people clearly and directly.

Chuck Norris will perform amazing, hyperbolic actions in a variety of working scenarios, playing the role of the hero for whom nothing is impossible. The concept is based on the alternative “Be Chuck or be Pro”, the only two strategies available for dealing with the workload of a real professional. The ironic approach is applied in a real action movie where the meme figure becomes the vehicle itself: The plot and mood are those of an action film, with the whole Ducato range being chased by a band of bikers, an extreme context in which it can show off all its versatility. The campaign, produced by Filmmaster Productions, was created by Leo Burnett and directed by Markus Walter. The films, to be shown both on television and on-line, are supported by radio, press and social media.



Agency: Leo Burnett

Executive Creative Directors: Alessandro Antonini,Francesco Bozza          

Group Creative Director: Davide Boscacci                                            

Creative Director: Stefania Abbrugiati                                      

Art Director: Daniela Barberio, Giuseppe Campisi, Vito La Brocca

Copywriter : Federica Altafini, Antonio Di Battista, Fabio Lattes Romeiro

Account Director: Roberta Spagarino                                        

Account Manager: Maurizio Battistel, Stefano Casuccio, Silvia Di Bucchianico

Head of TV Department: Riccardo Biancorosso                        

TV Producer: Laura Nadalutti, Franca Quercia                                          

Productions Company: Filmmaster Productions

Director: Markus Walter

DoP: Ottar Gudnason

Scenography: Sebastian  Krawinkel

Costumie Beth Lopez

Executive Producer: Lorenzo Cefis

Producer: Elena Marabelli

Pruduction Director: Gianluca Stabile

Post Production: Band







Keep in touch

Subscribe our Newsletter

Follow us

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.   Read moreI agree