01 24 2017

Filmmaster Productions produced Killer in Red for Campari directed by Paolo Sorrentino

CLIVE OWEN AND PAOLO SORRENTINO LEAD (R)EVOLUTION TO FILM FOR CAMPARI RED DIARIES 2017

Today, Campari is officially unveiling the full campaign and the many stories that make up Campari Red Diaries; a holistic (r)evolution to the late Campari Calendar - in Rome - the symbolic hub of Italian cinema.

Representing a step-change in the brand’s communication, Campari Red Diaries is a multi-layered campaign that brings to life the powerful ethos that “every cocktail tells a story”, celebrating cocktails as a powerful vehicle for expression by shining a light on the influences that inspire bartenders to share their craft. Killer in Red, the pivotal piece of the project, is a brilliantly executed short film written and directed by the Italian internationally-renowned award winner, Paolo Sorrentino and starring Hollywood actor, Clive Owen. The short movie has been produced by Filmmaster Productions. The whole Communication Campaign is signed by J. Walter Thompson Milan.

Killer in Red is the ignition of the masterful campaign, yet the Campari Red Diaries journey is about bringing to life the artistry of bartenders in an authentic way. 12 cocktail stories created by some of the leading bartenders from all around the world, with each brought to fruition through the medium of video by young and emerging Italian director Ivan Olita. Viewers are guided through the magic behind the creation of each Campari cocktail, placing the culture of mixology and its many facets centre-stage. Each of the stories captures the personality of the bartender and their narrative in an intimate fashion, absorbing the audience in the very same way that one is absorbed when choosing a cocktail. The Campari Red Diaries has been produced by Filmmini, the Filmmaster Productions unit with a new agile and cross media model. 

                                                                                                                                    CREDITS

CAMPARI RED DIARIES:

·       Client: Campari

·       Creative Agency: J. Walter Thompson Milan

·       Production House: Filmmaster Productions

KILLER IN RED SHORT MOVIE:

·       Director: Paolo Sorrentino

·       Screenplay: Paolo Sorrentino

·       Leading Actor: Clive Owen

·       The Red Lady: Caroline Tillette

 ·       Supporting Actors: Tim Ahern, Linda Messerklinger, Tom Ashley, Steve Osborne, Emily M. Bruhn, Denise Capezza

·       Director of Photography: Daria D ’Antonio

·       Original Music: Lele Marchitelli

·       Production Designer: Andrea Rosso

·       Costume Designer: Carlo Poggioli

·       Hair Stylist: Aldo Signoretti

·       Make-Up Artist: Maurizio Silvi

    Clive Owen wears Giorgio Armani
    Caroline Tillette’s dress and swimwear are designed by Carlo Poggioli and made by Il Costume.    
    Caroline Tillette’s jewels are kindly provided by Bvlgari        
    Filmed at CinecittaStudio

CAMPARI RED DIARIES CALENDAR BOOK:

·       Killer in Red & Bartenders Photographer: Ale Burset – 1806

·       Costume Designer: Eleonora di Marco

·       Make-up & Hair stylist: Tiziana Porazzo, Claudia Pompilli

·       Behind the Scenes Photographer: Francesco Pizzo

·       Cocktail Imagery: PEPE Fotografia

COCKTAIL STORIES VIDEOS:

·       Director: Ivan Olita

·       Director of Photography: Gigi Martinucci

·       Production House: Filmmini

·       Production Designer: Andrea Rosso

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