12 19 2012

Positive results for Filmmini after 6 months from its birth

Only in the last three months of 2012, the unit Filmmaster Productions, which was born on May of this year, produced new commercials, musical, web and corporate videos for clients such as Jo, Dondup, Sky, Natuzzi and the musical group “Il Volo”. Filmmini was born inside Filmmaster Productions as agile, flexible and cross media unit. An innovative production model, embraced by the Italian market enthusiastically, which goes on increasing its business and registering positive results in the communication industry.

Maura Beretta, Producer Filmmaster Productions and coordinator together with Mattia Longhi of the unit Filmmini says “In these last months of intensive work, the flexible and cross media DNA of Filmmini found its expression. We realized productions with characteristics, production processes, media channels very different from one another. This is what let us work totally on a contemporary communication which is at the same time complex and multi-faceted. We are really satisfied of the choice made when Filmmini was born since now the unit is able to satisfy our expectations and the expectations of a market more and more evolving to we address every day with our works.”

Filmmini produced the new commercial for Lio Jo “E’ arrivata Sophia”, for a new bag of the Italian brand belonging to Spring Summer 2013 Collection. The commercial 15’ length, created by the agency Klein Russo and directed by Luca Maroni, is on air from 6 to 23 December on Mediaset, Sky, Fox, Sky1, Cielo and Real Time channels. Alessandro Bolzoni is the photographer of the campaign.

“Sky Pop Corn” is the commercial produced for the Sky & Fastweb new offer “Home Pack” promoting fast Internet and unlimited calls to national fixed numbers, on air on the Sky channels. The commercial was directed by Michele Putortì, Italian filmmaker specialist also in animation and web videos, and it was realized completely with the stop-motion cinema technic.

Natuzzi announces sales with an international campaign created by the agency BCube. The commercial of 30’ lenght, already on air in Australia, was directed by Tak Kuroha for Filmmini in Santeramo in Colle, Bari, at the showroom Natuzzi. Giuseppe Bilotti is the photographer of the campaign and Francesco Meneghini realized the postproduction.

On the corporate side, the team of Filmmini is working now to produce a corporate video for the fashion company Dondup to be online on the brand website from the beginning of February 2013. In the past the unit created and produced a video for Spring Summer Women Collection 2013, which was projected on the walls of Dondup shop in Milan during the fashion week for the launch event of the collection.

Among the significant projects which will be on air soon, there is the musical video produced in partnership with DNA from Los Angeles for the single “We are Love” of the group “Il Volo”. With the direction of the American Marcus Raboy, the video was shoot in the city of Bologna.

From its birth, on May 2012, Filmmini have already worked with Heineken, Vodafone, Gruppo Hera, Fondazione Simoncelli, Eros Ramazzotti. https://www.filmmaster.com/it/productions/filmmini.


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