
Lucas' films merge storytelling, quirky comedy with cinematic visual style. He covers a wide range of creative projects, from small clever scripts, to big production-value international campaigns. Mr. Lucas has been directing campaigns for brands like Renault, Diesel, Stella Artois and Nokia, among others, in which he displayed his talent to mix humour and comedy with a stylish image, while combining a great sense of staging and casting. He also writes and directs music videos for many artists.
Shannon built his career up to become one of the newest relevant directors in the advertising scene.