Daniel Skoglund | ACNE Exclusive


Stockholm director,  Daniel Skoglund has developed a visual language inspired by graphics since he graduated with a Masters in Graphic Design in 2005. His trademark style often translates into a mix of live action and in-camera FX , which translates seamlessly into advertising of genres as vast as fashion, beauty, luxury and automotive advertising.
In 2007 he joined Acne Productions in Stockholm and started directing commercials for international clients such as Ikea, Fazer, Bosch, Telenor, Adidas, K-Swiss and Absolut Vodka, with whom he held numerous positions over the years. In recent years his works have focused on beauty and luxury and in general on high-end products for brands such as: Baccarat, Louis Vuitton, Philips, Canon, Samsung and many projects with Absolut Vodka, among them also a global campaign for Jaguar.

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