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Filmmaster Productions is the operational core of the Filmmaster Group, responsible for video production.

Founded in 1976, Filmmaster Productions has firmly held its role as a leader in the video production market over the last forty years. Having produced nearly 4,000 adverts, including some of the most well-known advertising campaigns of the last decade, Filmmaster Productions has been recognised with hundreds of Italian and international awards.

From the start, Filmmaster Productions has brought the best creatives in the field to its infomercial and film production strategies, offering a varied roster of filmmakers which includes internationally famous directors and up-and-coming talent, the future stars of tomorrow’s advertising industry. New directors, new talent and experimentation with new media languages all have strategic importance as Filmmaster Productions continues to blaze a trail of continuous innovation.

One of the production company’s strengths is collaboration with the greatest directors from Italy and beyond, from Federico Fellini to Spike Lee, Michael Haussman, Sam Bayer, Ferzan Ozpetek, Sergio Castellitto, David Lynch, Chris Cunningham, Tony Kaye and Paolo Sorrentino.

To get a feel for a few of the company’s most important milestones, all one has to do is retrace the last ten years of Filmmaster Productions’ history. In 2009, Filmmaster Productions launched the Flora by Gucci advert and brought home gold and bronze Lions from the International Advertising Festival in Cannes. First among all advertising production companies around the world, in total Filmmaster Productions has been recognised with 28 Lions, 8 of which were gold.
In 2012 came the creation of Filmmini, the Filmmaster Productions unit known for its agile, flexible, cross-media production model. Its mission is to tap into the new languages of audio/video communications and the new levers of experience marketing, always working within content production. Filmmaster Productions was behind the internationally-enjoyed film “FIAT 500X Blue Pill”, which ranked third in the satisfaction rating of all adverts aired during Superbowl 2015.
In 2016, Filmmaster Productions further expanded its range of services and bought video crowdsourcing platform Userfarm, one of the most technologically advanced models in existence and a leader in Europe with 120,000 active filmmakers.

Today Filmmaster Productions has production offices in Milan, Rome, Madrid and Berlin. Through Userfarm, the company has expanded its presence in London and Paris.


Filmmaster Productions is part of the Filmmaster Group, an international brand active since 1976. Filmmaster was founded as an infomercial production company and quickly became a content production company, expanding its core business to cover events, large shows, the entertainment industry and new communication methods. Today, the Filmmaster Group is made up of three production branches, Filmmaster Productions, Filmmaster Events and Filmmaster MEA, and is bolstered by the strength of its new global entertainment holding, the ITALIAN ENTERTAINMENT NETWORK.

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